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Why Millennials And Gen Z Are Turning To Lifestyle Coaching As A Career Option?
As the founder of Vieroots Wellness Solutions, a leading health-tech startup, and Viegyan, India’s first training institute for certified lifestyle coaches, I’ve noticed a growing trend—millennials and Gen Z are increasingly drawn to lifestyle coaching as a career option. However, before diving into the factors behind this shift, I want to highlight two important variations in this trend based on my experience as an industry insider.
Not Just Millennials And Gen Z
Interestingly, it’s not just millennials and Gen Z who are embracing lifestyle coaching—Gen X (ages 44 to 59) is also showing a strong preference for this career path. However, their reasons differ from those of younger generations. Additionally, across all age groups, lifestyle coaching is often seen as a complementary career choice for professionals such as yoga instructors, dietitians, fitness experts, counselors, and even those from unrelated fields.
The Hustle Culture Influence
One of the primary reasons millennials and Gen Z are gravitating toward lifestyle coaching is their comfort with the hustle culture that has taken the world by storm, especially post-pandemic. This generation, particularly Gen Z, also known as “zoomers,” has grown up in a time of rapid technological and cultural change. They are used to multitasking and taking on multiple responsibilities, both within their jobs and outside of them.
The rise of the gig economy is a direct result of this mindset, as many are eager to take up freelance opportunities alongside their main jobs. Lifestyle coaching fits perfectly into this hustle culture—it can start as a side gig but has the potential to become a full-time career, especially if one achieves success. Today, being a lifestyle coach for celebrities, executives, and business magnates not only brings financial rewards but also offers invaluable marketing through word-of-mouth referrals.
Simplicity Meets Challenge
Another key reason for the growing appeal of lifestyle coaching is its relative ease of entry compared to more technical gigs like coding or digital marketing. While lifestyle coaching is easier to master in terms of core concepts, it still offers enough challenges to keep millennials and Gen Z engaged.
At Viegyan, we’ve seen a massive spike in interest for lifestyle coaching courses after updating our curriculum with technological advancements such as health wearables, AI-based tools, and social media marketing. These new-age tools give younger generations a sense of excitement and purpose in the field.
Love For Data And Research-Based Approaches
Millennials and Gen Z are also drawn to data-driven approaches, and lifestyle coaching allows them to work with verifiable data and cutting-edge research. At Viegyan, our course is grounded in the latest advancements in prevention, wellness, and biohacking. This includes genetic testing, metabolic assessments, and personalized lifestyle modifications using techniques like diet, supplements, exercise, yoga, meditation, breathwork, and more.
Such a research-based approach eliminates the need for extensive marketing efforts, as clients are naturally drawn to professionals who utilize the latest scientific breakthroughs to improve their well-being.
The Importance Of Certification
Finally, there is a growing trend of aspiring lifestyle coaches wanting to obtain proper certification. Our Viegyan certified lifestyle coaching program is accredited by the Indian Association of Functional Medicine (IAFM), a body of pioneering doctors specializing in epigenetic lifestyle modifications. Our certified lifestyle coaches are ready to hit the ground running, backed by our robust support system at Vieroots, which provides ample client leads to kickstart their careers.
Interested In becoming A Certified Lifestyle Coach?
Visit Viegyan.com to learn more about our certification program and launch your career in lifestyle coaching.
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